Unless you’re an extreme extrovert, networking is maybe one of the least favorite words of the employed—along with taxes. You know it’s something you have to do—and that’s the only reason you do it. Unless you are among the few who jump at every chance to enter a room as a stranger and leave as a friend of all.
Love it or hate it, we all have to do it at some point. Tap these 5 networking tips to improve your game.
Add value
It’s starts with intent. Don’t go to that next event intent on gathering X number of business card. Go with the intent to help X number of people. Always approach people with a mindset of adding value to them. As you become more others-focused, you’ll develop a purpose for being there beyond yourself,
be memorable, and you might even have a good time.
Get eclectic
It’s natural to stay
conventional, with the same groups of people, same types of people. You can find them at a glance. Perhaps you’re comfortable with straight-laced, buttoned-up suit guy, but the fashion-savvy entertainment mogul makes you nervous. Step out of your comfort zone and expand your network. You might end up having a lot more in common than you thought, and become a more interesting person yourself for having a wider network.
Choose wisely
Not all networking events are created equal, and not every networking event will be right for you. Perhaps you’ve been to a young professionals networking cocktail hour that turned out to be a big group date. It might be fun, but might not be most relevant to your goals. Narrow down your events so you can scale up your contacts.
Remember to remember
You were floating high as you left that
networking event last night. But as daylight peeks through your window, a reminder of all the things on your to-do list flood your mind. And you’re off and running again. It’s easy to forget to follow up with all the people you meet. But all your networking and business card-gathering is pointless if you don’t follow up. Make it a point to set aside time in your day to send a quick, personal email.
Ditch the mass emails
When following up on all those business cards, avoid sending a group email. People will know, and you’ll end up looking mechanical even while trying to strengthen a personal connection. Rather than create a bridge of connection, you might just garner an email block—and have to see that person again at future events.
By implementing these 5 tips, you can connect better with people, improve your skills, and learn to master the networking game.
